Coca-Cola Arena is the first and largest fully air-conditioned, multipurpose indoor Arena in the Middle East and the only Arena to operate year-round in the region. Managed by AEG Ogden, a long time SICO® client and the company behind other premier venues such as The O2 in London, the Staples Center and many more internationally acclaimed entertainment facilities, the arenas operational team had the experience of using SICO® Roll N’ Set Staging System in other projects in the Middle East. A quality staging system was an extremely important investment for the new facility due to its hosting of world-renowned artists and performers and attract tourists to Dubai all year round. The project required a world-class safety and easy to use system which could be easily set-up in the shortest time possible. SICO® supplied the Venue Maker Pro™ for the main performance stage as well as the TechLite Stage and related stage accessories. Coca-Cola Arena has already successfully hosted big international concerts such as Maroon 5, Westlife and Boyz II Men. Also, hosted stand-up comedian show of Russell Peters as part of The Deported and Jo Koy as part of ‘Just Kidding World Tour’ and other events such as sports, festivals, community and ceremony events.