Sales Team

Stephen has been with SICO^® for over 24 years with 14 of those years supporting IAVM markets, specializing in the support of Arenas, Stadiums and Convention Centers. He is responsible for Western U.S. and Western Canada. Stephen travels internationally for SICO^® Inc. providing product training specifically on SICO^® stages.

Bryan partners with Stephen Gardner and is responsible for inside sales for the Western U.S. and Western Canada.  The team focuses on Convention Centers, Arenas, Clubs (Corporate, Golf, Health and Private), Government, Healthcare, Religious and Senior Living Facilities in addition to Wallbed Dealers and Party Rental Companies.  Before joining SICO®, Bryan worked as a sales representative for more than 15 years in the medical and aviation industries.  He earned a degree in business management from Minnesota State University and is working towards a mini-MBA from the University of St. Thomas.

Ben joined SICO^® in 2021 with more than 10 years of customer care and sales experience. Prior to SICO^®, Ben has held various industries including tech, telecommunications, and security.

Lori supports the Convention Centers, Stadiums and Areas Team at SICO America. She comes to SICO with an education and background in Business Administration and Accounting, with a combined 25 + years of experience. In her previous role she was an Accounting Specialist for a Worldwide Distribution Company.

Monica supports the Convention Centers, Stadiums and Arenas and Hospitality teams at SICO America. She comes to us with a combined background in marketing and retail with over 20 years of experience. In her previous role as a marketing coordinator, she managed communications for an international team of executives. As a native of Bogota, Colombia, she has studied business administration both in Bogota and the United States.

Joining SICO^® in 2022, Brian is responsible for overall sales and leadership of the Education Division and Sales Team in the United States and Canada. Brian comes to us with many years of sales management experience in the education market from his background in the commercial playground industry. He brings an innovative and customer focused approach to our sales team and he holds a B.A. in Business Administration-Marketing/Management from the University of St. Thomas.

Dan is responsible for the Mid-West Region of the U.S., including 10 states from Montana in the west to Michigan, Indiana and Kentucky in the east. Prior to joining SICO^® in 2006, he was a sales representative for Andersen Windows and Deluxe Business Systems. Dan earned his degrees in Minnesota, with an undergraduate degree from Gustavus Adolphus College and an MBA from Augsburg College.

Rob is responsible for the western region of the U.S. including: Arizona, California, Oregon, Washington, Alaska, Idaho, Nevada, Colorado, Wyoming, and Hawaii. Prior to joining SICO^® in 2015, he was a Sales Representative for 12 years with Arizona School Furnishings. He was educated within the U.S. Army – Airborne as a Telecommunication Radio Operator.

Tony has been serving the education market for more than 20 years. He is responsible for 15 states in the U.S. Northeast Region from Maine south to Ohio, West Virginia and Virginia. After graduating from Thiel College with dual degrees in accounting and business, he went into educational sales of text books before moving to SICO^® in 2003.

Jeff is responsible for the Southern U.S. His territory includes: Arkansas, Kansas, Louisiana, Missouri, Nebraska, New Mexico, Oklahoma and Texas. Before joining SICO^® in 2012, Jeff held sales and territory management positions at Rykoff-Sexton, Alliant Foodservice, US Foodservice and Edward Don & Company. Jeff studied business at the University of West Georgia in Carrollton, GA.

Robin has been with SICO^® since 2008, coordinating sales for Hospitality market, then moving to the Convention Centers, Stadiums and Arenas team supporting Convention Centers, Stadiums, Arenas, Party Rental and now supporting the Education team. She has a full working knowledge of all sales divisions/products/processes. Prior to SICO^®, Robin earned an Accounting Degree and has 10+ years in commercial construction, primarily in the Bid Department.

Deidra supports the Education team at SICO America. She comes to us with several years of experience in sales and account management. As a native of Texas, she earned a Bachelor degree in Sociology from the University of North Texas.

Adam is responsible for developing sales for the Hospitality Division and providing leadership to the Hospitality Sales team. Since joining SICO^® in 2004, Adam has been promoted from a Direct Marketing Sales Representative to Direct Marketing Sales Manager, to his current role as Hospitality Sales Manager – The Americas. Prior to joining SICO^®, Adam was Branch Manager at Apple One Employment and earned his degree from Austin Community College and Capella University in Minneapolis, MN.

Roberto’s territory includes Mexico, Latin America and South America. Roberto joined SICO^® in 2007 with more than 15 years experience in the hospitality industry specifically in this part of the Americas. His background includes business development positions at Interval International, Konica Minolta and Trendwest Resorts. Roberto is fluent in Spanish and earned his business administration degree from Universidad Nacional Autonoma de Mexico.

Bruce has been a member of the hospitality sales team since joining SICO^® in 1994 with additional territory responsibilities added in 2015. His territory includes: California, Nevada, Utah, Alaska, Hawaii and internationally, Guam and Micronesia. Prior joining SICO^®, he was with EDS Solutions and CINTAS Uniforms. Bruce has earned top sales awards in 15 of the last 21 years and a communications degree from Stephen Austin State University in Texas. Bruce is an active volunteer member of the San Diego Sheriff Search and Rescue Team.

A 30 year veteran of the Hospitality industry, Reid joined SICO^® in 2000, and is responsible for sales in Georgia, Florida, Louisiana, Mississippi, Alabama, Tennessee, Florida, and the Caribbean Islands. Reid’s experience includes sales roles at Nalco Diversified Technologies and Swissotel in Atlanta. He earned the Master Hotel Supplier certification with the American Hotel and Lodging Association. He is a graduate of the Georgia State University and resides in Atlanta, GA.

Heather is responsible for sales in Texas, Oklahoma, Kansas, Missouri, Illinois, Iowa, Nebraska, South Dakota, North Dakota, Minnesota, Wisconsin, and all of Canada.  Prior to SICO Heather was in the packaging industry and worked for a large hospitality food service and facilities management company. She has more than 20 years of industry experience.

As an inside sales representative for the hospitality team since 2013, Kelli has responsibility for teaming with Sales Manager Reid Renouf to cover seven states in the Eastern U.S., and The Caribbean. She earned her degree in Physical Education and Health from Concordia University, St. Paul, MN, prior to being an Admissions Representative for a consortium of private educational institutions.